Introduction to basic research methods of the communication discipline. Examines the relationships among theory and methods, research design, and measurement in communication contexts.


Explores social media and other emerging technologies and how they influence communication practice in a variety of settings
Topics, ideas, and issues not taught in the standard courses are investigated. Because the topics dealt with change on a regular basis this course number can be repeated several times.
Study of Communication concepts and theories that will be applied in service learning field work. May be repeated under different subtitles.
Study and practice of writing and reporting techniques for sports events. Students become familiar with elements of journalism and story organization
Explores the various forms of persuasive communications employed in corporate,agency and nonprofit settings. Course content covers public relations, advertising, sales promotion, relationship marketing, direct marketing, database marketing, cyber marketing, globalization, and business ethics.
Skills for writing across the multiple media platforms and genres that are currently used in strategic communication campaigns.
Introduction to the planning process for managing messages across a variety of media. Media planning and media selection in advertising and public relations, and how media are integrated with broader strategic communication campaigns.


Urban Communication Theoretical and empirical approaches to the study of communication as it relates to the culture of urban communities, especially African Americans, Latinos, women, and marginalized groups. Emphasis is on cross-cultural relations, rhetoric and language, media, and educational… Read more