Why Study Communication?

College students considering a Communication major, their parents, employers, and other interested stakeholders all want to know the answer to the question, “What can Communication majors do professionally after graduation?

Many answers to this question exist, ranging from securing full-time employment to making a difference in their workplaces and communities, to continuing their education. But among the most important answer is that college graduates with Communication degrees have the knowledge and skills employers need. When responding to a recent National Association of Colleges and Employers Job Outlook Survey, employers identified the ability to verbally communicate with others inside and outside the organization and the ability to create and/or edit written documents as among the top ten skills they seek when hiring new college graduates. Communication graduates bring these critical skills to the workplace. They demonstrate strong verbal, nonverbal, and written communication skills and have considerable expertise in speaking well in front of small and large audiences.

Students, parents, faculty, and administrators—people from just about everywhere—are asking about Communication. As more and more students major in Communication, and as more students successfully pursue careers and professions that require and reward knowledge and ability in the Communication arts and sciences,U of L's Department of Communication provides resources that assist students, their faculty mentors, career counselors, and other interested educators in their professional growth and development.


Department Learning Outcomes

The goal of the Communication faculty is for each student to be able to each of the following outcomes.
Click on each Outcome for more information

  • Summarize the broad nature of the Communication discipline
  • Categorize the various career pathways for students of Communication
  • Articulate the importance of communication expertise in career development and civic engagement
  • Examine contemporary debates within the field
  • Distinguish the Communication discipline from related areas of study
  • Identify with intellectual specialization(s) in the Communication discipline
  • Explain Communication theories, perspectives, principles, and concepts
  • Synthesize Communication theories, perspectives, principles, and concepts
  • Apply Communication theories, perspectives, principles, and concepts
  • Critique Communication theories, perspectives, principles, and concepts
  • Interpret Communication scholarship
  • Evaluate Communication scholarship
  • Apply Communication scholarship
  • Formulate questions appropriate for Communication scholarship
  • Engage in Communication scholarship using the research traditions of the discipline
  • Differentiate between various approaches to the study of Communication
  • Contribute to scholarly conversations appropriate to the purpose of inquiry
  • Locate and use information relevant to the goals, audiences, purposes and contexts
  • Select creative and appropriate modalities and technologies to accomplish communicative goals
  • Adapt messages to the diverse needs of individuals, groups and contexts
  • Present messages in multiple communication modalities and contexts
  • Adjust messages while in the process of communicating
  • Critically reflect on one’s own messages after the communication event
  • Identify meanings embedded in messages
  • Articulate characteristics of mediated and non-mediated messages
  • Recognize the influence of messages
  • Engage in active listening
  • Enact mindful responding to messages
  • Identify contexts, situations and barriers that impede communication self-efficacy
  • Perform verbal and nonverbal communication behaviors that illustrate self-efficacy
  • Articulate personal beliefs about abilities to accomplish communication goals
  • Evaluate personal communication strengths and weaknesses
  • Identify ethical perspectives
  • Explain the relevance of various ethical perspectives
  • Articulate the ethical dimensions of a communication situation
  • Choose to communicate with ethical intention
  • Propose solutions for (un)ethical communication
  • Evaluate the ethical elements of a communication situation
  • Articulate the connection between communication and culture
  • Recognize individual and cultural similarities and differences
  • Appreciate individual and cultural similarities and differences
  • Respect diverse perspectives and the ways they influence communication
  • Articulate one’s own cultural standpoint and how it affects communication and world view
  • Demonstrate the ability to be culturally self-aware
  • Adapt one’s communication in diverse cultural context
  • Explain the importance of communication in civic life
  • Identify the challenges facing communities and the role of communication in resolving those challenges
  • Frame local, national and/or global issues from a Communication perspective
  • Evaluate local, national and/or global issues from a Communication perspective
  • Utilize communication to respond to issues at the local, national, and/or global level
  • Advocate a course of action to address local, national and/or global issues from a Communication perspective
  • Empower individuals to promote human rights, human dignity and human freedom