Ogilvy & Mather, Chicago
Maureen Shirreff, creative director at Oglivy & Mather, never took an advertising class. “I was a theater major at Northwestern.” She did, however, grow up as the second oldest of eight kids on Chicago’s South Side. “Trust me, you really learn persuasion, listening, and compromise when you are part of a big Irish-Catholic family.” Her career has taken her to BBDO, DDB, Foote Cone & Belding, Tatham-Laird & Kudner and Oglivy. In 2000, she was asked to take on a new brand, Dove. The Campaign for Real Beauty has received every major industry award and provoked a ground swell of debate society’s definition of beauty. It also sold lots of product.