Strategic Communication Writing

Skills for writing across the multiple media platforms and genres that are currently used in strategic communication campaigns.

Apply rules of punctuation and grammar; produce consistent style; illustrate quality content, organization, format, and design of standard strategic communication messages and documents; demonstrate the nine-step writing process
Strengthen critical and creative thinking abilities; successfully utilize strategy, target audience focus, and diplomacy in writing, including creation of oral presentations
Employ the tools used to effectively assist organizations to achieve their values-driven, mission-related business goals; evaluate potential jobs in strategic writing
Begin to build a professional portfolio by creating high-quality documents for print, broadcast, and online/social media in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication
Understand how to translate research findings into actionable strategic communication strategies and tactics
Understand the basics of executing strategic communications strategy visually and verbally