Research Methods

Communication 316

Prerequisite: COMM 201. Introduction to basic research methods of the communication discipline. Examines the relationships among theory and methods, research design, and measurement in communication contexts.

Learning Outcomes

  • Understand the predominant quantitative and qualitative research designs and methods used by communication scholars
  • Understand deductive and inductive analytical processes
  • Understand basic research procedures and techniques
  • Understand basic statistical concepts
  • Be better consumers of communication research literature encountered in other communication classes

Links of Interest