Communication 311

Prerequisite: Junior standing. Theory and practice of social influence; discusses relationships between the idea of persuasion and broader theories of communication and human behavior.

Learning Outcomes

  • Define persuasion and discuss the differences among information, expression, and persuasion as forms of communication.
  • Discuss major theoretical perspectives and concepts associated with persuasion.
  • Identify and discuss contexts of persuasion: interpersonal, public/mediated, advertising.
  • Analyze, critique, and report on persuasive attempts that you observe and/or experience
  • Demonstrate communication skills necessary for effective performance as a producer and consumer of persuasive communication.

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