Introduction to the developing field of desktop publishing in organizations. Focus on strategic thinking required to conceptualize printed materials and basic principles of message development applied to produce documents in a computerized environment.
- Understand the processes of printed pieces from conceptualization to printing
- Be able to critique a finished project applying the concepts of design and visual communication
- Apply the fundamentals of design/layout for a variety of documents
- Understand the process of persuasion in terms of design and communication